If you’re running a business and you want to be involved in local, regional or national events like exhibitions, trade shows and conferences, it can make sense to get your team onboard. When you have team members wearing branded t-shirts, custom lanyards or embroidered baseball hats with the company name and logo on them, it looks professional and creates a sense of unity among the staff at your stand, which in turn makes your brand more visible to those passing by.
For community events, it’s even more beneficial to have team members or event volunteers wearing matching shirts that display the company’s logo or design on them. This way, they’re instantly recognizable in a crowd of attendees, which helps them feel more engaged and connected with the rest of the group. The shirts also double as an effective marketing tool that’s worn outside the event to help promote the company, which is especially useful for small businesses with limited budgets.
Whether you’re hosting an event or just planning to give out promotional items as gifts, it’s important to know your audience so that you can choose the best products for them. For example, if you’re targeting business professionals and office-based workers, some of the most popular options include printed stationery, like branded notebooks and A5 pens or a branded travel mug to keep drinks warm on the go. These types of items are easy to use and will help the receiver keep your company’s contact details in front of them at all times, which is ideal for brand visibility.
To reach a more fashion-conscious audience, consider using digital printing to decorate apparel with your logo or mission message. Digital printing uses a special process that applies water-based ink to fabric, which then dries and bonds with the material. The result is a highly durable print that won’t crack, peel or fade. Digital printing is available on all kinds of apparel, from t-shirts to hoodies to caps and is an excellent choice for a wide variety of events.
Drinkware is another great option for many different kinds of events. Printed mugs, insulated tumblers and plastic or glass drinkware can be a great addition to gift sets for clients and a thoughtful way to welcome new employees. You can even add a koozie to a printed water bottle to create an instant, convenient and trendy portable advertising space for your brand. With so many different printing methods and apparel options to choose from, you’re sure to find the right promotional product for your business and the people who will be receiving it. Whether you are looking for an employee uniform, promotional giveaways or a new line of t-shirts and hats, Minneapolis apparel printing has you covered. Our printing professional can help you select the best fabric for your apparel and print your design in a way that will achieve maximum results.