A powerful brand is essential to any successful company. It sets your business apart from the competition, increases customer loyalty, and helps you stay profitable. It is a message conveyor that transmits your belief system, vision, and mission in a clear and concise way that resonates with your target market.
Promotional items are one of the most effective ways to convey your brand’s message. They can be as simple as an ink pen emblazoned with your logo or as complex as a jet engine display at an airport. Whether a customer views your branding from across a stadium Jumbotron or on their favorite cap, hoodie, or sweater, it leaves a lasting impression.
With the COVID-19 pandemic continuing to impact converters and their customers, many ink suppliers have been working overtime to engineer innovative products that support their customers during this difficult time. While they continue to meet the demand for inks that pop on the label — at faster speeds and shorter turnaround times — they have also focused on developing other emerging trends, including sustainability and environmental footprint reduction.
Some of the most exciting new products are designed with recyclability in mind. Sun Chemical, for example, recently developed a UV flexo ink set that can be deinkable during the recycling process without the use of a primer, an industry first, says the company’s Director of Product Management. Cyngient has also invested in a full development lab with polymer chemists to help exceed its customers’ goals, including the development of a new shrink white ink for high-performance applications such as food packaging.
Other ink innovations include iridescent inks, which create captivating shimmers that reflect different colors and catch the light. These inks are especially attractive on t-shirts and hoodies, where they can stand out from the crowd and add a sense of wonder.
Finally, digital inks are making strides towards lower energy usage and waste. For example, a printer using UV LED curing with EkoCure Ancora Dual Cure inks can reduce print run temperatures by about 50%, as well as reduce energy consumption and ambient noise, while reducing waste from steaming and washing processes.
Despite the challenges of the COVID-19 pandemic, there is still strong demand for printing and promotional items. As the industry continues to recover, it is important for companies to communicate with their partners and to remain flexible in their business strategies. This will allow them to keep their customers happy, and to grow and thrive as the economy returns to normal.
Printed promotional materials are a great way to spread the word about your brand, while also generating more leads and referrals. The best way to ensure that your company’s logo is seen on these products is to use a high quality digital printing process that will produce crisp, clear images. A good Orlando print shop can help you with this, and there are also some great online resources available to help you get started.